Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO company in Kurseong is the practice of increasing a website’s organic traffic by making it more visible in search engine results. The increased traffic, combined with other factors, may lead to higher sales through your website.

SEO is an ongoing process rather than a one-time deal. The SEO process takes into account multiple factors including optimized content and technical analysis. Other factors such as backlinks and social indicators are also utilized on an ongoing basis. It is a complex process – it is not a case of making a few changes to your website, and it suddenly tops the search results.


Other than its complexity, SEO is also an evolving process that aims at keeping up with the algorithm changes introduced by search engines.

We have a profound understanding of the complexity and evolving nature of SEO, which is why we are the top SEO company in Kurseong. Our SEO experts in Kurseong have vast experience in the SEO, and our mission is to deliver optimal results to our customers via white hat SEO. Our SEO services in Kurseong are tailor-made to deliver substantial results in your business niche.

How Do Search Engines Rank A Website?

Search Engines consider multiple signals while ranking websites in search results. Google algorithm reads over 200 signals in its ranking process. Let’s look at some of the top signals that determine how your site ranks on Google results:

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1. Backlinks – A link from another website to your website is known as a backlink. The Google algorithm uses backlinks as the top factor in its rankings. Google and other search engines prioritize content quality over quantity. Search engine algorithms factor in Link score, relevance and anchor texts while defining the quality of a link. High quality and high authority backlinks from highly relevant websites are beneficial for search engine rankings in the most competitive niches.

2. Content – The algorithm reasons the quality of your content by considering various indicators including keyword usage, content structure, Rankbrain and length of content.

3. Technical Signals – Technical factors such as page speed and Mobile compatibility are important factors in website rankings

4. User Experience – If search users prioritize the content of a website over the other websites (through their search behavior) Google uses this as a relevance score. Websites with better user experience rank higher in search results.

Why Do You Need SEO Services?

Effective SEO services can lead to increased web traffic from better rankings in search results. The increased traffic is organic – you don’t pay for the extra traffic. SEO services can be a worthwhile investment in your business.

Our SEO services include

Quality Link Building

Our advanced link building strategies can be applied in building organic links to your website. The link building strategies also factor in safety for your site. We ensure that your website is protected from future search engine algorithm updates.

Keyword Research

We carry out comprehensive research into the best keywords for specific SEO campaigns. Each web niche has particular keywords and phrases that can generate an optimal return on investment.

Content Marketing

Content marketing has been proven to increase sales and boost brand awareness. This process is also instrumental in maintaining existing business and reaching new customers.

Local SEO

The local listings of searches are given ranking priority over the organic listing. Visibility in local searches can lead to increased CTR’s from potential customers.

Reporting and analysis

We do timely reporting and analysis of your campaign’s performance to ensure that you are always aware of the progress and future SEO plans. By being better informed, you can make better managerial decisions.


We analyze your business and come up with custom SEO strategies that can be beneficial to your business, both in the short term and long term.

Our SEO Process

Site Audit and Competitors Analysis

We perform an audit of your site and research into your niche to allow us to define what the target audience is for your SEO campaign. From this, we also determine the effective keywords for the campaign. In the audit and research stage, we create a content plan and come up with a link building strategy that will be optimal for the organic campaign.

Onsite Optimization

We then formulate an optimization plan that is executed by implementing the onsite SEO. The execution stage involves optimizing titles, meta’s, content, and URLs. The overall conversion funnel is optimized as well.

Analytics and Webmaster Tools setup

Our experts utilize Google Analytics and Webmaster tools to monitor and analyze the SEO results. We perform an analysis of the web data by implementing custom events, conversions, funnels, attribution points and goals in Google Analytics.

Link Building Campaigns

Backlinks are crucial in SEO – they form the backbone of this process. There is nothing that informs site importance to search engine algorithms than backlinks. Links are the top ranking factor in Google. Our team of experts will help you acquire high quality and high authority links from top websites in your niche.

In-depth Reporting

Our team of SEO experts in Kurseong analyzes the SEO results and prepares reports for you. The reports are presented on time so that you can always be up to date with what is happening with the campaign. By studying the campaign results and our professional insights, you will be able to make more informed decisions in your business.

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We will help you to achieve your goals and to grow your business.

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