Top 5 most effective lead generation tools digital marketing
Investing sagaciously in the most effective lead generation tools digital marketing channels is extremely important to ensure the success of your business and bring in more customers.
In the digital age, traditional marketing techniques like cold sales calling and elaborate sales team efforts are slowly becoming outdated. Business owners now need effective digital marketing tools that are specifically designed for the maximum lead generation.
Let us check out five lead generation tools digital marketing that is widely used: –
Email marketing is the oldest lead generation tools digital marketing channel which has been going strong for the past two decades and it is still seen by online businesses as an effective digital marketing tool.
The latest trend in email marketing that you should be looking at is marketing automation. Marketing automation tools allow you to send automated, highly-targeted and personalized emails to leads. This can include personalization in the form of: –
- Adding the customer’s name to the subject line
- Incorporating an element or phrase that the customer has recently searched for online in the email copy
Marketing automation can also capture more customer data and use behavioral triggers to help you market your business to them through email.
After e-mail marketing, the second most effective lead generation channel is content marketing. However, ensuring your content reaches the intended audience is easier said than done.
To generate leads through content, you must create content your audience is interested in. Your prospective customers must be able to reach your content through a Google search or while browsing their news feed on social media platforms.
The best ways to generate leads through content marketing are: –
- Create various types of content like blogs, whitepapers, infographics, videos, and podcasts, to see which one best resonates with your customers.
- Track content performance through analytical tools.
- Work on identifying customer needs and create content that addresses their problems in order to generate more leads.
Social Media Marketing
This is another effective lead generation channel. To generate valuable leads from social media, you must create an effective social media marketing strategy.
Landing Page and Website Optimization
You can easily generate leads from your business website. Besides having a responsive website your landing pages must be optimized to drive customer and user behaviors. To do so, you will need to improve the user experience (UX) of your website.
Search Engine Optimization (SEO)
SEO is another effective lead generation channel worth investing in. This is because most of the other channels rely on customers organically finding your website, content or social media profiles in order to generate leads.
However, customers can find your website content, or social media pages organically only if these items are ranking high in search engine ranking pages (SERP), which is determined by how SEO-friendly they are.
SEO encompasses the following: –
- Types of keywords and phrases found on your website
- Types of links found in your content
- Whether your website is mobile-friendly
Lead generation tools suited to your unique business needs
There are many lead generation tools available for businesses to use, however, it would be best for business owners to select which lead generation technique will work with their unique business needs and environment.
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