Seo (Searching Engine Optimization)
Seo stands for “search engine optimization”. It is the process of getting traffic from the free, Organic, editorial or natural search results on search engine.
White hat SEO
white hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine mainly google guidelines.
Some white hat SEO techniques include High-quality content development, Website Html Optimization, and restriction, link acquisition campaigns supported by high-quality content and manual research and outreach.
What to expect:
Steady, gradual, but lasting growth in ranking.
Blackhat SEO exploits weaknesses in the search engine algorithms to obtain high ranking for a website. Such techniques and methods are in direct conflict with search engine guidelines.
Some black hat SEO techniques include links spam, keyword stuffing, cloaking, hidden text and hidden links.
What to Expect:
Quick, Unpredictable and short-lasting growth in ranking.
Off-page and on-page SEO what is the difference?
What is on-page SEO?
On-page SEO also known as on-site SEO. It is the act of optimizing different parts of your website that affect your search engine ranking. It’s stuff that you have control over and can change on your own website. Here are the biggest factors include.
What is off-page SEO?
Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this.
If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water(links), YOur duckies are all going to rise to the top.
This is how a site links Wikipedia ranks for pretty much everything under the sun. It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the tub without any other effort.
There’s a score called Domain authority that calculates how authoritative your website is compared to another site you can type your domain name into to see your score.